plus & greater than is an arts practice and atelier founded by Traci Sym and Daniel Meyers.
We collaborate with institutions, communities, brands, and cultural partners to create performative experiences for people.
Over the last 15 years we’ve have designed exhibits and installations for the United States Holocaust Memorial Museum, The Natural History Museum of Los Angeles County, the Denver Botanic Garden, and the Chrysler Museum of Art to name a few.
Traci Sym is an award-winning experience designer and Creative Director. She began her academic and professional career in the performing arts, where her theater experience shaped the foundation of her design practice. Traci’s approach centers on exploring the emotion and intent of design- examining the perspectives, experiences, arcs, and interactions of audiences to enable designed environments and systems that feel both familiar, yet provocative.
Prior to founding +&>, she lead the experience design and media practice at Skylab Architecture and served as the Experience Design Director at Second Story Interactive Studios. She has directed the development of significant permanent exhibitions at major institutions in North America including the Natural History Museum at LA County and the Denver Botanic Garden. She has designed large-scale interactive projects for various global brands and institutions and spent more than five years designing exhibitions and installations at the United States Holocaust Memorial Museum in Washington, DC.
BA in Theater and Literature from UNCW
Royal Academy of Dramatic Art, London, UK
Traci is on the board of the Society for Experiential Graphic Design (SEGD) as well as an active member of AAM, MCN and IXDA
DANIEL S. MEYERS, RA
Daniel Meyers is an architect working at the edges of the profession. As co-founder of +&>, he’s helped to build a hybrid post-disciplinary practice focused on the interweaving of cultural and physical contexts, to create places of lasting symbolic significance and deep utility.
Daniel’s architectural practice has produced numerous award-winning residential & commercial buildings and interiors, exhibitions and permanent exhibits, as well as a realized prefabricated building system. His research has included topics related to exhibition design, the material, behavioral, and systems aspects of energy efficiency in the built environment, the development and application of polymer matrix composite structural systems in architecture, and topics related to the human and technical aspects of integrated digital media in public space. Daniel’s speculative design works have focused on integrating these interests, investigating the confluence of cultural and technical forces with natural systems to address the urgent needs of humanity in the 21st century.
In addition to his architectural practice, Daniel has served as a Creative Director in exhibition design, digital experience design, and marketing agencies– an experience that positions him to better understand the cultural context of built work, and to better appreciate and address the dynamic nature of communities that our projects are meant to serve. In addition to his core exhibition design experiences, his work in these adjacent areas of practice has included products and furniture, generative artworks and software tools, performance pieces, marketing campaigns and new brand identities, as well as corporate consulting. Daniel has lead interdisciplinary teams to create groundbreaking projects for leading cultural, commercial, and private clients across the world.
Daniel teaches and lectures globally on architecture and experience design, and has published work on topics related to his practice. Daniel is a trained luthier (fretted stringed instrument builder) and is an honorably discharged veteran of the United States Navy.
M.Arch from the School of Architecture and Allied Arts at the University of Oregon
BA in English Literature from Reed College
Daniel is a Registered Architect in the state of Oregon